Petermans, a family-run estate agency established in 1962. With offices in Herne Hill and in Edgware, this distinctly London agency is one of the ‘good guys’, an honest and reliable alternative to corporate property giants. This means consistency, harmony and plenty of local knowledge. The client wanted to sharpen up their brand look and feel as well as the messaging, to reflect the increasing value of the residential and commercial properties in their portfolio and the quality of their service. The new identity carries over their established and recognisable colour palette, but with a darker purple and brighter yellow shades to reflect the serious nature of the transactions taking place.