Pearson is the world's largest education company, with revenues of £5 billion, and over 35,000 employees in more than 70 countries worldwide. In 2015 it began the transition from educational print publisher to digital and services-led consumer-facing business.
Below is the summary of projects that I have been working on
during the new brand rollout in 2015-2018 across 70 markets. My areas of responsibility included: overseeing the Pearson master-brand visual identity and ensuring its consistency across multiple channels and platforms such as internal/external print and digital media, video production, sonic sound, branded merchandise, experiential design for internal and external audiences.